About IdentiSys

IdentiSys Inc. is a full-service identification and security solutions provider committed to serving end users with exceptional customer service, an expansive product line, on-site service, and unparalleled experience. IdentiSys colleagues have over 1200 years combined experience in the identification market and the industry knowledge to meet unique needs of customers.

Located in Eden Prairie, MN, IdentiSys provides superior service and support to customers worldwide, with over 30,000 in the U.S. Our divisions include Gebco of Hawaii, ID Connection, CardSmart Systems, Card Solutions, Inland Business Products, Photo Top 150 WorkplacesI.D. Systems & Supplies, LINSTAR, Automated Card Systems and ACS East.

IdentiSys has local consultative sales and service representatives covering California, Colorado, Delaware, District of Columbia, Florida, Hawaii, Idaho, Illinois, Indiana, Iowa, Kentucky, Maryland, Michigan, Minnesota, Montana, Nebraska, Nevada, New Jersey, New York, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Dakota, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.  


Meet the Executive Team at IdentiSys

Mike Shields

Michael R. (Mike) Shields, company Chairman and founder, spent 20 years in the computer industry with Burroughs/Unisys in a number of successful assignments in sales, marketing, distribution and management. Prior to founding IdentiSys, Mr. Shields was in the identification industry with Datacard for nearly eight years. Hired at Datacard as Senior Vice President for Sales and Marketing in the Americas, Mr. Shields moved on to creating an internal new ventures company before accepting the position of President, Datacard Enterprise Company, one of the primary lines of products and services that IdentiSys represents.

Mike Shields II

Michael R. Shields II ​is the President and CEO. Michael previously served as the Executive Vice President of Sales and Distribution at IdentiSys prior to his promotion to President and CEO in October, 2015. He started his career at IdentiSys in 2001 and has held positions throughout the organization in shipping, marketing, product management, service, and sales to gain a thorough knowledge of all aspects of the business. Michael has over 1​6 years of experience specializing in the Identification industry. Mr. Shields is a graduate of the University of St. Thomas with a bachelor’s degree in Entrepreneurship.

Wright, Joe

Joseph (Joe) M. Wright, Executive Vice President of Sales, joined IdentiSys in 2006 after a 10 year career at FARGO Electronics, a global leader in secure technologies for identity card issuance printers and systems. Mr. Wright has overall responsibility for the Company’s sales operations. Joe has nearly 25 years of successful experience in sales, marketing, product management and accounting, including 21 years in the identification marketplace.

Anthony Dick

Tony J. Dick is the Chief Financial Officer. Tony joined IdentiSys in 2007 as CFO. He was previously Vice President of Finance at Fargo Electronics, Inc. At Fargo, he helped lead the company through many initiatives, including an initial public offering, a secondary public offering, Sarbanes-Oxley compliance, and integration of financial systems/processes after Fargo’s acquisition by Assa Abloy. Prior to Fargo, Mr. Dick worked for the accounting firm Larson, Allen, Weishair, LLP. He received his B.S. in Accounting and Executive MBA from the University of Minnesota. Mr. Dick is a member of the MN Society of Certified Public Accountants and the American Institute of Certified Public Accountants.

Chris Sinnen

Chris Sinnen is the Executive Vice President of Service. Chris joined IdentiSys in 2000 as a Customer Engineer and since has served as the Director of Field Service and Operations and the Service Operations Manager. Mr. Sinnen has over 25 years of field service experience with 17 years in the identification and security industry at IdentiSys. Prior to IdentiSys, he was with Advanced Mailing Systems.

David Richvalsky

David J. Richvalsky is the Senior VP of IdentiSys and President & GM of Gebco of Hawaii. David accepted the position of Vice President and General Manager for Gebco of Hawaii, a division of IdentiSys, Inc., in August 2007. Mr. Richvalsky is located in Hawaii and brings more than 30 years in the office automation business, including previous positions of Vice President and General Manager of Business Works of Hawaii, Inc., Vice President of Sales for IKON Hawaii, and District Manager for Lanier Worldwide.

Michael Reding

Michael Reding is the Senior VP of Physical Access and Video Security. ​Michael joined IdentiSys, Inc. in October 2016. Mr. Reding brings years of experience in management to IdentiSys. He was the COO and co-owner of LINSTAR Inc., the president and CEO of Performance Alliance Partners, COO of DeepGreen Bank, SVP of TIFCO and SVP of HSBC. His strong leadership skills helped each of these companies to grow during his tenure.


Meet ​the General Management ​​Team at IdentiSys

Darlene Swan

Darlene Swan
Director of Marketing

Steve Woitas

Steve Woitas
Director of Operations

Lindia Roth

Lindia Roth
Regional VP, Sales

Duane Crabtree

Duane Crabtree
Regional VP, Sales

Angie Leuschen

Angie Lueschen
Regional VP, Sales

Denise Fisher

Denise Fisher
Regional VP, Sales


For additional information on IdentiSys, please download our corporate fact sheet. IdentiSys Corporate Fact Sheet 

View our Corporate Overview Video to learn more about IdentiSys.

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